Companies don't hire me because they need marketing.

They hire me because something important is about to happen.

A company is entering a new market. A founder is preparing to raise capital. A product is about to launch. A brand has outgrown its positioning. A leadership team needs a clearer narrative. A defining moment is approaching, and getting it right matters.

Those moments require strategic judgment, clear thinking, and the ability to align business strategy, brand, communications, and leadership around a single, compelling story.

I'm Alana Elias Kornfeld. For more than 20 years, I've helped organizations shape the narratives that drive growth, build trust, and create lasting competitive advantage. As a former journalist, I've always believed that the best stories aren't invented—they're uncovered.

That's true in media, and it's equally true in business. My career has spanned media, healthcare, consumer technology, and other high-growth sectors, giving me a unique perspective on how businesses earn attention, credibility, and influence. I’ve held executive leadership roles at organizations including HuffPost, AOL, Turner, and Health-E Commerce, where I built brands, launched businesses, led communications, and developed growth strategies at scale.

Every company already has a story. Sometimes it simply takes an experienced, outside perspective to uncover the narrative that aligns strategy, leadership, and growth.

Today, through Bring on the Brand, I serve as a fractional Chief Marketing Officer, fractional Chief Communications Officer, and strategic advisor to founders and leadership teams navigating pivotal moments. Whether partnering with an early-stage startup preparing for launch or an established company redefining its market position, my role remains the same: to bring clarity to complexity, transform ideas into compelling narratives, and help companies move forward with confidence.

Because while every company will face defining moments, not every company is ready to navigate them.